Car buying isn’t what it used to be. According to Adtaxi’s 2024 Automotive Survey, the number of people willing to buy cars online has jumped from 49% to 57% in just a year. Even more surprising, 45% of Americans are now open to purchasing their next vehicle through social media, with 67% of recent buyers considering it. The shift to online and social platforms is undeniable.
Social Media’s Growing Influence
Facebook is leading the charge, with 38% of all respondents and 53% of recent buyers using it as a key tool when shopping for vehicles. More than that, 61% of shoppers said reviews and recommendations on social media are the most influential factor in their decisions.
At Jerry DeFalco Advertising, we harness the power of these platforms to drive results for dealerships. Our targeted social media campaigns help connect buyers with your brand, ensuring you stay ahead of the curve as more people turn to online car shopping.
The Future of Car Sales
Social media’s influence on car buying will only grow. Right now, 44% of Americans say it’s the most impactful channel for vehicle purchases, increasing to 64% among recent buyers. Dealerships that embrace these digital trends are the ones that will thrive.
At Jerry DeFalco Advertising, we have JDAi a powerful Ai system that helps us navigate buying habits, interests, and strategic placement to directly target ACTIVE shoppers.
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